Laughing Yeen Logo
Sketches and Ideation
The client wanted a fresh new look for their company. Laughing Yeen is a software development company that works closely with the furry fandom. Some parameters for the logo included using the client's character, Stealth the hyena (or yeen), as the focal point, including cyberpunk elements (bright colors, glitch effects, Japanese characters), while also being minimalist.
The original concept was to have a low-poly look to the logo. As conceptualization progressed, we moved past that idea and went towards the final glitch look.
Final Logo Concept
The iconography by itself.
