Sketches and Ideation
The main goal of the logo is to represent the farm and what they do. To help achieve this goal, some sketches were made before heading to the computer. I found that a bull's head and mountain shapes can be used in many different ways.
The sketches and initial concept for logo. It formed the foundation for the final design.
After discussing with the client more, I revised the initial design I made to better suit their needs. Instead of sharp-peaked mountains, rolling mountains like you find in Pennsylvania better represent the farm.